New Legends | Culture by Design
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“You are the authors of your organization’s culture.”

Every organization has a story to tell.
And everyone wants their story to be legendary. Our stories help weave the fabric of culture within our company. Culture is what sets us apart; it defines who we are, what we believe, and how we operate.


Organizations with great cultures outperform those with weak cultures.

The link between culture and performance is well documented. Not understanding your existing culture is as dangerous as operating within a negative or inconsistent culture. Do you understand the DNA of your current culture? Maybe it’s time we talk.

Whether you are a fresh startup or a 100-year-old organization, it is possible to reveal the origin of your current culture, to identify its strengths and weaknesses, and reauthor and reignite a bold, new story.

Is your culture intentional or by default?

Too often, an organization’s culture is the byproduct of a latent personality or past leadership, a residual collection of goals, myths, artifacts, and events that “just happened over time”. We work from the belief that you don’t want to be like most organizations.


Rebuilding and Managing Trust

Trust is foundational to everything that works well. The rate of change within an organization often erodes trust and dims a culture that once seemed healthy. Breaches in core values, competency gaps, poor follow through, and many other factors either build or break trust. we run a relatively simple but powerful process to assist you in this key dimension of working and growing together.

High Performance Culture Development

Our intentional process allows for the development of a Culture by Design, a collaborative effort that gives new authors the chance to tell their stories, and allows for the revision of classic tales, bringing both into a more appropriate language.

“We work hand and glove with our clients to gather all the culture data necessary to assess the current reality. We then help you author a new story and put together a new plan to move your organization’s culture forward over time.”

Results That Resonate

Our clients gain an increased ability to attract and retain the best talent, and the ability to deliver results as planned. They’re able to ignite an engaged workforce that works together as a true team, one that exudes organic enthusiasm that customers notice.

Our clients are taking ownership of their destinies by authoring their own stories, revisiting their own histories, and creating a culture you can be proud of that delivers desired results.


In the book, Who Says Elephants Can’t Dance?, Lou Gertzner Jr., top executive of a reinvented IBM says, “I came to see in my time at IBM, that culture isn’t just one aspect of the game- it IS the game.”

– Lou Gerstner, 2003, Who Says Elephants Can’t Dance?,

Thorndike Press

Organizations with great cultures outperform.
Is your organizational culture by design or default?

Find Out